Anti-Ageing Products for Men
Skin care and fight against ageing is not only the priviledge of women anymore. There is a wide selection of anti-ageing skin products for men: Biotherm Homme, Nivea Q10, Lancôme Men, Clarins Men, Shiseido Men, Boss Skin, Lumene Men... Also, we recommend products of Yves Saint Laurent and Chanel that fit for women as well as for men!
Fifty-year-old men are at the peak of their
lives...
and they also want to look after themselves
Over-50-year-old men are sure of themselves and their appearance, and they want to enjoy life with their heart and soul! Of this group, 83% accept their age as a matter of fact and say that they feel on average 10 years younger than their actual age*.
They think about their skin in a similar way: a few wrinkles do
not bother them, they even consider wrinkles to be a mark of
distinction.
Skin care is important to them, just like healthy eating and
exercise.
*The “Senior Attitudes” survey carried out by IPSOS assessing the attitudes of ageing people, 2005 – France, Germany, Great Britain. The survey included 2,500 men aged over 50.
They age gracefully...
but notice changes in their skin nonetheless
“My skin becomes irritated more frequently by sunlight and
shaving"*
“My skin used to be stronger”*
“My skin tone has discoloured in places"*
The skin is weaker and less taught, and liver spots are starting to appear. The ageing process changes both the appearance of the skin and its physical and mechanical characteristics. The skin becomes drier and it no longer feels as smooth, and it becomes irritated more easily from external factors (shaving, UV radiation...). The colour of the skin becomes dull and uneven (liver spots, redness). Above all, the reduction in the thickness of the skin aggravates the signs of ageing. Skin loses its vigour and firmness: the dermal tissue “melts away” in a manner of speaking and the face starts to become flabby.
