Superdry
Superdry was created in 2003 by James Holder, founder of the
Britishstreet wear brand Bench, and Julian Dunkerton, owner of the
Cult Clothing retail chain. In 2005, Theo Karpathios, founder of
the
High Jinks retail chain, came on board to manage the international
expansion of the brand.
The Superdry look and feel is true American vintage with a Japanese twist.
Silhouettes are extremely tailored and fitted and fabrics used are of the only the highest qualities available.
We work incredibly hard to make sure each garment is the absolute best it possibly can be so that when you hit a Superdry garment on a rail you can immediately see and feel the difference.
It all began with a handful of tee shirt designs - some of which
we still run today due their popularity - and a collection of
heavily destroyed, fitted polo shirts. We now offer a full
collection covering
all categories of product from beautiful quality tee shirts to
vintage polos, dress shirts, sweatshirts, jackets and outerwear.
The focus is now on the denim offering so that it matches the
quality in design and make-up of the rest of the range.
Superdry is currently sold through around 250 points of sale in
Scandinavia. Our objective is to further strengthen the Superdry
brand with the introduction of more categories of products and
accessories such as our new luggage line.
