G-sus says:
Keep discovering!
"We’ve been busy little bees since you heard from us last, frantically turning over every rock in search of new discoveries to tickle your curiosity. Even though we’ve been doing this every season for the last 15 years (we’re hitting puberty...) we feel like we haven’t even scratched the surface of what the world has to offer for us to re-invent yet." That's how they tell.
It all started out in a skate shop in Arnhem, The Netherlands, back in 1993. The streetwear scene was still in its early years but was in need of bit of fresh thinking. G-sus started out with a couple of tight fit tees to which they applied some (at the time) very funky prints. Then they moved on to make a pair of pinstripe cargo pants and as the cherry on the pie they made the (in)famous fur bikini. Before long, the shop had become as a laboratory and the brand gsus was born. First they sold couple of collections out of a car trunk and then moved into their first real office building (old warehouse) in Amsterdam. By now they’ve moved up a bit in the world, and about 50 meters to the left, gsus is sold in 27 countries and a couple of hundred stores worldwide.
While many people feel the need to travel far and wide or even to the moon to make new discoveries, gsus takes a different approach. There are so many beautiful things around us every day that we don’t really notice anymore, just because we’ve grown so used to them.
But. There are so many things out there to discover, you just need to keep an open mind and take a closer look.
Keep discovering!
