Desigual, it's not the same
Under this slogan, Desigual was created in 1984. Thomas Meyer, Swiss, Creative Director and founder of the brand, imagined a "Desigual" future in which dressing differently was not only an option for large budgets. So he began to offer original, fresh and quality clothing at a carefree price. The first slogan of the brand-Desigual.
It's not the same.- continues being the objective pursued with each collection and permits it to stand out constantly for its differentiated philosophy. It dresses people working faithfully towards the six values that rule its code of action: Positivism, Commitment, Constant Improvemen, Tolerance, Fun and Desigualization.
The clothing created by Desigual place the brand in a differentiated position for a very competitive environment; positivism, joy, unconventionality, disinhibition, emotion and complicity make up a frame with its own very strong personality that generates extreme complicity with customers.
